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1950's M&M'S had become so popular by 1950 that an ingenious solution for consumers to distinguish the real M&M'S from inferior imitators was to stamp each candy with the now famous "m" The slogan "Look for the m on every piece" was created M&M'S Peanut Chocolate Candies were introduced in 1954 and the color used to print the "m" on M&M'SM&M's is celebrating its 75th birthday after making its debut in 1941 Take a trip down memory lane to learn about this iconic bitesize candy coated chocolaM&M'S® Timeline 1941 • M&M'S® Brand Chocolate Candies introduced as military rations during World War II 1948 • Packaging changed from a tube form to the characteristic brown pouch we know today 1950 • The first "M" is imprinted on the candies in Mnm Collectors Club M&ms 1940s